Close

Stay healthy! | NEWSLET­TER | CHANGE THE DEPARTMENT

WRITE A MESSAGE

Menu

This is CEnttive

We cre­ate in­di­vid­ual, in­no­v­a­tive and
health ap­peal­ing communiCAtion

advanced divider

We are your roof part­ner for health-op­ti­mized com­mu­ni­ca­tion that pos­i­tive­ly stim­u­lates your brain and shows you what’s ben­e­fi­cial for you and so­ci­ety. But we don’t just cre­ate the com­mu­ni­ca­tion that suits you best and brings you the great­est pos­si­ble suc­cess, we al­so ex­plore the com­mu­ni­ca­tion and psy­cho­log­i­cal pos­si­bil­i­ties that ex­ist in the fu­ture and bring sus­tain­able suc­cess. This means that we al­ways keep pace with the times, re­search the pos­i­tive and neg­a­tive think­ing of peo­ple, cre­ate in­sights adapt­ed to your com­pa­ny struc­tures and con­sumer en­vi­ron­ments, and use them to cre­ate the best pos­si­ble com­mu­ni­ca­tion that has a pos­i­tive ef­fect on peo­ple, their think­ing and behavior.

The founders Re­bec­ca van der Mer­ven and An­neke Nuís-Kramer did not ini­tial­ly be­lieve that Cent­tive would have such an ex­ten­sive ser­vice port­fo­lio to­day. Their in­ten­tion was to give star­tups and small busi­ness­es the same op­por­tu­ni­ties as larg­er cor­po­ra­tions for cre­at­ing and plac­ing emo­tion­al and ef­fec­tive ad­ver­tis­ing, re­gard­less of their bud­get. On Feb­ru­ary 1, 2010 they found­ed as ZK Start­up Agency based in Ham­burg. Over time, they be­came bet­ter known, and thanks to their train­ing as com­mu­ni­ca­tion and cog­ni­tive sci­en­tists, they man­aged to build and es­tab­lish their re­search for bet­ter com­mu­ni­ca­tion in­sights themselves.

To­day, Cent­tive con­sists of the four de­part­ments Cent­tive Cog­ni­tion In­sti­tute, Cent­tive Com­mu­ni­ca­tion In­sti­tute, Cent­tive Com­mu­ni­ca­tions Agency and Cent­tive Start­up Acad­e­my — with the goal of cre­at­ing the lat­est in­sights about hu­man think­ing, ac­tion and com­mu­ni­ca­tion, and thus the best pos­si­ble com­mu­ni­ca­tion for you. Health­ily adapt­ed to your busi­ness struc­tures and the needs of your (po­ten­tial) customers.

Our vi­sion

Our vi­sion, mo­ti­va­tion and passion

Our dai­ly am­bi­tion is to cre­ate com­mer­cial­ly sus­tain­able and so­cial­ly pos­i­tive com­mu­ni­ca­tions that turn star­tups in­to brands and es­tab­lish and de­vel­op brands.

This means, among oth­er things, that we al­ways have to be at the cut­ting edge and use those com­mu­ni­ca­tion strate­gies that work to­day and to­mor­row, are in­no­v­a­tive and evoke pre­cise­ly those emo­tions in the con­sumer that have a pos­i­tivis­tic and healthy ef­fect on think­ing and behavior.

We cre­ate cre­ative, me­di­al and tech­no­log­i­cal rel­e­vance for our clients’ tar­get groups and guar­an­tee mod­ern, in­no­v­a­tive, emo­tion­al, but even more ef­fi­cient and tar­get group spe­cif­ic com­mu­ni­ca­tion ex­pe­ri­ences. This vi­sion of im­prov­ing the in­di­vid­ual and the com­mu­ni­ty and there­by turn­ing star­tups in­to brands and es­tab­lish­ing brands sus­tain­ably is what in­spires us every day.

So­cial Responsibility

Our so­cial responsibility

We feel a shared re­spon­si­bil­i­ty for our dai­ly ac­tions and their im­pact on peo­ple and the en­vi­ron­ment. The con­fi­dence placed in us by our cus­tomers, em­ploy­ees, part­ners and the whole so­ci­ety gives us the op­por­tu­ni­ty to place com­mu­ni­ca­tion in such a way that peo­ple change their think­ing and be­hav­ior in a pos­i­tive way.

Be­cause it is im­por­tant to us that our em­ploy­ees are among the best in their field, we want them to be well and to feel good around the clock. In ad­di­tion to an ex­ten­sive train­ing pro­gram, we pro­mote to­geth­er­ness through reg­u­lar get-to­geth­ers of our in-house trainees, work ex­pe­ri­ence stu­dents and long-term em­ploy­ees, joint break­fasts and com­mu­ni­ca­tion at eye lev­el with the ut­most re­spect for each in­di­vid­ual and his or her needs. To­geth­er with the Wein­berg In­sti­tute, we de­vel­op in­di­vid­ual pro­grams that are tai­lored to each per­son, so that every­one can learn, ex­pe­ri­ence and de­vel­op at their own pace. 

In ad­di­tion, our en­vi­ron­ment is the most im­por­tant thing to us, be­cause with­out it the in­di­vid­ual and the col­lec­tive are noth­ing. Ac­cord­ing­ly, we cul­ti­vate a care­ful use of our re­sources, we use ef­fi­cient en­er­gy con­cepts (such as ad­vanced dis­trict heat­ing net­works and re­source-sav­ing re­frig­er­ants). More­over, we avoid the use of plas­tic and in­stead use glass prod­ucts or bio-pack­ag­ing re­sult­ing from the py­roliza­tion of plas­tic. For ex­am­ple, all our lo­ca­tions have fur­ni­ture made from bio­plas­tics and en­gage in reg­u­lar cam­paigns to re­move plas­tic waste from seas, rivers and lakes. This not on­ly strength­ens our in­ner sense of com­mu­ni­ty, but al­so the lives of those who are af­fect­ed by con­stant pollution.

Fi­nal­ly, all our lo­ca­tions are sit­u­at­ed in such a way that our cus­tomers, part­ners and em­ploy­ees can eas­i­ly reach them by pub­lic trans­port or by bi­cy­cle or on foot. We en­sure that our of­fice space is op­ti­mal­ly con­nect­ed to bus and rail ser­vices and of­fer car shar­ing for the dai­ly com­mute to the of­fice or home.

Our spe­cif­ic actions

What we do: Spe­cif­ic actions

We work for a wide range of in­dus­tries and com­pa­nies, from star­tups look­ing for a strate­gic con­cept to take off and es­tab­lish them­selves in the mar­ket up to brands seek­ing new com­mu­ni­ca­tion con­cepts to be ful­ly equipped for the fu­ture and to re­dis­cov­er them­selves in a new way.

Brand Com­mu­ni­ca­tion | Brand De­vel­op­ment | Brand Re­search | Po­lit­i­cal Com­mu­ni­ca­tion | So­cial Re­search | Mar­ket Re­search | Mar­ket De­vel­op­ment | Con­sumer Re­search | Con­sumer De­vel­op­ment |  So­cial Me­dia Re­port­ing | In­flu­encer Com­mu­ni­ca­tion | De­vel­op­ment | Start­up Com­mu­ni­ca­tion | Start­up De­vel­op­ment | Gen­er­al Cog­ni­tive re­search for the in­di­vid­ual | Spe­cif­ic cog­ni­tion ef­fects of Covid-19 | De­men­tia and Parkinson’s research

The CEnt­tive ManAGement

advanced divider
An­neke Nuís-Kramer
CEO, Doc­tor­ate in com­mu­ni­ca­tion and cog­ni­tive sciences
Robert Hans­son
COO, Cog­ni­tive Mar­ket­ing Specialist 
Beat­rice van Meuven
CEO, In­ter­na­tion­al com­mu­ni­ca­tion expert
In­ay Singh
Head of Tech­ni­cal Da­ta Management
Ar­i­an Hunt
Head of Brand Management
Sabine Haiber
Head of Mar­ket Development
Tat­jana Keller
Head of Com­mu­ni­ca­tion Development
Back To Top

NEWSLETTER SUBSCRiPTION

By subscribing to our newsletter, you will receive a monthly update on, among other things, the latest findings on SARS-CoV-2 and its (long-term) consequences for our brain, communication (development), psychological advertising structures, and our upcoming online events. Stay strong and healthy.

WRite a messaGe

Through this form you can send Centtive Communications a general or specific request in its divisions. Just fill in the fields one by one and indicate what we can support you with. Thank you in advance for placing your confidence in us.